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PRIVACY POLICY

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PRIVACY POLICY

DL UK


To be read in conjunction with our Terms and Conditions

Last Update
27th May 2015.

Company Details

DL UK is the abbreviated trading name for Datalite UK Ltd a United Kingdom company registered at Companies House.  Other trading names include 'Dayborn',  'Frames Online', & 'DL Photography'.  This Privacy Policy applies to all business with Datalite UK Ltd, including under its trading name or branding.  

Our Commitment To Privacy
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect:
This notice applies to all information collected or submitted on this website. On some pages, you can order products, make requests, and register to receive materials. The types of personal information collected at these pages are:
Name
Address
Email address
Phone number

On some pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient's address. In this circumstance, the types of personal information collected are:
Name
Address
Phone Number

The Information We DON’T Collect:
We do not collect Credit/Debit Card Information online.  However this information may be posted using our shopping cart checkout where you will be directed to a secure server run by a reputable company such as Paypal or Secure Trading.

For offline orders, such as via telephone or correspondence, secure records will be kept to fully meet and exceed the security requirements of the credit card provider and Paypal.  Generally records of Credit Card details are securely destroyed at first opportunity by shredding.

EU Cookies Directive

The EU have decided to impose directives on member states regarding use of Cookies via their ePrivacy Directive (Directive 2009/136/EC).  Datalite UK Ltd has enquired directly with the EU Commission to clarify their policy regarding Cookie's and Google Analytics, also to query why their own websites appear to disregard the own directive.  Their reply whilst pointing this company to various regulations and organisations provided no useful clarification.

DL UK's use of cookies is only in two areas:  namely through its shopping cart and use of Google Analytics.  As the shopping cart is 'strictly necessary for the functionality of the website and where that action is explicitly requested by the user' this is permitted within the ePrivacy Directive.  Customers should be aware that the company also uses Google Analytics. Under International Chamber of Commerce (ICC) UK's Cooke Guide Google Analytics is classified as a Category 2 Performance Cookie.  This is permitted without an 'opt in' as long as covered by 'Terms of Conditions' and hence 'Privacy Policy'.

In these recession times, DL UK considers this EU directive as disproportionate, inappropriate, and with potential to adversely effect Europe website's competitiveness in a global market.  Europe and in particular Eurozone countries have enough problems without the EU adding further layers of bureaucracy, adversely affecting customers and website owners alike.  The company conversely welcomes the pragmatic approach provided by the United Kingdom's International Chamber of Commerce to limit potential damage, and this company has aimed to be fully compliant with its guidance on use of cookies.

Visitors should be aware that all popular browsers including Internet Explorer, Firefox, and Google Chrome contain options to switch off cookies.

EU VAT REGULATIONS  WEF January 2015 - Digital Products

The European Union have brought in complex new regulations regarding supply of digital products to EU Countries.  Part of these regulations involve a requirement to verify and collecting customer's location and other personal data, and retaining these for 10 years. As a business we consider this an unreasonable and abuse of customer's personal data, and therefore with regret and solely due to these EU regulations, withdrawn our few digital products for sale.  These regulations will therefore not affect our customers, other than the regrettable fact that this bureaucracy has made the selling of digital products legally unviable.

The Way We Use Information:
We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.

We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

We offer personalised gift products by which you can personalise a product you order for another person. Information you provide to us to create a gift-card is only used for that purpose, and it is only disclosed to the person receiving the gift.

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

On checking out you can register to be added to our eMail Mailing List if you would like to receive further information such as periodic newsletters, and updates on our new products and services. Information you submit on our website will not be used for this purpose unless you select this option.  If you do opt to be placed on our eMail Mailing List you will only receive details and genuine special offers from DL UK sparingly on a periodic basis.

Under absolutely no circumstances will your E-Mail address or any other personal details be passed onto third parties without your specific permission for marketing purposes.  DL UK is a responsible business and detests the illegal practice of spam, in common with the view of most customers.

We use non-identifying and aggregate information to better design our website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

A number of our websites contain unprompted testimonials from satisfied customers.  Our policy is to ask permission first on receipt of a suitable testimonial, and will only be identified by a customer’s Christian first name or initials and broad geographical location (i.e. City and Country).  Testimonials are posted exactly as received, with only obvious grammatical/punctuation errors corrected.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out, or otherwise prohibit such unrelated uses.

Our Commitment To Data Security
To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect both online and offline.

Our Commitment To Children's Privacy:
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

How You Can Access Or Correct Your Information?
You can access all your personally identifiable information that we collect online and maintain by writing to us or sending an E-Mail, there may be a 10 administrative fee payable.

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

United Kingdom Data Protection Act 2003
Personal data whether digital or manual records is stored and protected to fully comply with the latest United Kingdom Data Protection Act.  This act also gives individuals rights to make a 'Subject Access Request' for data held on them.  This may be applied for by submitting a written or e-mailed request, together with an administrative fee for 10.  Under the terms of the latest UK Data Protection Act, Subject Access Requests are to be processed where possible within 40 days.

How To Contact Us
Should you have other questions or concerns about these privacy policies, please contact us either by telephone, E-Mail, correspondence, or message.  Datalite UK Ltd's full contact details are available from About Us menu from the home page of www.dluk.info and all our subsidiary websites. 

 
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